#LightMATTERS 2019 will happen 25-27 Oct 2019. SAVE THE DATE!!!

PPOC-AB, with the support of Technicare, NAIT and the Jefferson Armoury, is putting on the 2019 PPOC Alberta #LightMATTERS from the 25-27 of October in Edmonton AB Canada. 

 Taking care of business and encouraging creativity is our theme for this year. 

We are in negotiations right now with some of the speakers. This is who we have confirmed as speakers:

We will have super detailed social media class on Instagram 101 for Photographers from Next Generation Solutions 

National Geographic Photographer Scott Forsyth sharing on how to be a viable in    

Published Commercial Food Photographer Sandy Weatherall  

Landscape and Time-lapse  Photographer Jeff Wallace 

And more to come 

25 Oct 2019 

08h30 will be Accreditations open to all PPOC Members. This is an awesome opportunity to learn and observe photography be assessed for technical and creativity.

19h00-23h00 Industry Mixer and Q&A with a panel of creatives and purchasers of photographic services.

26 Oct 2019

07h00-08h30 Early Riser

09h00-12h00 Morning Seminar

13h00-16h30 Afternoon Seminar

18h00 Cocktails 

19h00 Dinner and Awards Ceremony

27 Oct 2019

07h00-08h30 Early Riser

09h00-12h00 Morning Seminar

13h00-16h30 Afternoon Seminar

2018 Presenter: Asher Svidensky


My name is Asher Svidensky. I’m a freelance photographer specializing in art and documentary photography with a strong passion for mixing the two styles with storytelling.
My career began whilst I was conscripted into the military back in 2009 (2009-2012). There I was fortunate enough to be able to serve as a photographer. After completing my military service, I picked up a bag, a camera, and followed my dream to be a documentary photographer. Since then my body of work has been published in magazines and newspapers around the world, including the BBC (TV, radio and website), National Geographic (Literature and Magazine), The Guardian (UK), GEO (Germany & France), AD (Netherlands) and many more.
I’ve also had the privilege to do lectures about my work in venues such as Oxford’s Natural History Museum (UK) and MGM Hotel (Macau), as well as giving two different TEDx talks on the topics of photography and the art of storytelling.
About the lectures
Here are some of the bullet points of some of the core topics I will integrate into to my lectures
  • How to better match your work to your subject in documentary photography
  • How to make a photo essay and tell a story that generate interests in today’s highly competitive market
  • My story – how my career started and turn international overnight
  • Rough lessons from my own personal experience as someone who never studied professionally and build his career solely from just taking the risk and going out there
  • Starting out on your own: Finding your own style and inspiration in photography through self awareness
  • How to integrate knowledge in different photography fields such as commercial photography into documentary work
  • Don’t wait for the assignment train – why you shouldn’t inspire to work for a magazine
© Asher Svidensky.

2018 presenter: Clinton Lofthouse


Clinton Lofthouse is an award-winning Photographer, Digital Artist  and Educator who resides in the UK. He specializes in composite imagery and creative retouching. With a unique vision and photographic style that smacks with attitude, he combines cinematic reality with comic book fantasy.

Published in numerous magazines, both online and in print, locally and internationally. Each image is created with a true artists passion, meticulously crafted in Photoshop using high-end photo post-production and digital art techniques.


2018 presenter: Renee Robyn

Renee Robyn Photography

Canadian born and raised, Renee is a former model turned photographer who has developed an ethereal style, combining fact and fiction. Merging together expertly shot photographs with hours of meticulous retouching in Photoshop, her images are easily recognizable and distinctly her own. She travels full time, shooting for clients and teaching workshops around the world.

Renee Robyn Photography

2018 presenter: Melissa Welsh

In 2012 while serving as the BC President of the PROFESSIONAL PHOTOGRAPHERS OF CANADA – I traveled around the province and found that the problem photographers were experiencing was universal.

Clients want digital files. Photographers have no idea how to value them.

I read, attended conferences looking for someone who was telling us how to do it.

There was no one.

The established pros were saying “don’t sell your files” but the emerging pros were doing it anyway.

You see, those established pros were relying on their traditional business model:

They would make money by charging a session fee and then profit by selling multiple copies of the same photograph created from that session.


The emerging pros were only selling digital files. And all of them, without any thought or strategy.

What was the issue?

You can only sell a file once. And if you don’t charge enough for it – you’re never going to build a sustainable business.

As a result, the entire industry has been struggling….

Learn more about Pixel Cents
Learn more about Melissa Welsh